Subaru Brand Wins Coveted 2016 KBB Brand Image Awards

Some drivers are big fans of specific new Subaru models like the 2016 Subaru Forester. Some consumers become such strong supporters of a particular Subaru car that they buy newer models of the same car whenever they need a new vehicle. While other drivers may be willing to try a different model, they remain lifelong fans of a particular automaker and won’t stray from the brand they love.

Based on the three prestigious Brand Image Awards the Subaru brand recently received from Kelley Blue Book, it’s obvious that consumers love the brand we proudly represent. Everyone at our Subaru dealership near Carmel, IN is thrilled to announce that the Subaru brand won Kelley Blue Book’s 2016 Best Overall Brand Award, the 2016 Most Trusted Brand Award, and the 2016 Best Performance Brand Award.

Every year, the Kelley Blue Book Strategic Insights team monitors the perceptions that car shoppers have about different vehicle brands in its Brand Watch study. For this year’s Brand Watch study, over 12,000 consumers shared their feelings about competing automotive brands. The Kelley Blue Book Strategic Insights team then used this information to determine the winners of 13 Brand Image Awards across seven categories. The winners of each award were recognized for their “outstanding achievements in creating and maintaining brands that engender enthusiasm among new-vehicle buyers.”

If you want to see why the Subaru brand resonates so powerfully with consumers, visit our Subaru dealership on East 96th Street to take one of our Subaru vehicles for a test drive. Once you get behind the wheel of one of our Subaru cars, it’ll be difficult for you to imagine driving an automobile made by another brand.

To schedule a test drive in your favorite Subaru automobile, give us a call, contact us online, or stop by Tom Wood Subaru. We can’t wait to see you behind the wheel of your next Subaru vehicle today.

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