Kelley Blue Book has announced the winners of its 2016 Brand Awards, and Tom Wood Subaru is excited to announce that Subaru claimed three awards. The 2016 Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Subaru bested the competition by winning three awards: Best Overall Brand, Most Trusted Brand, and Best Performing Brand. Key factors for the award include driving comfort, performance, exterior styling, fuel efficiency, reputation, safety and technology.
How did the Subaru beat out the major brands, like Honda? Our knowledgeable Subaru dealers can attest that the Subaru brand’s all-wheel-drive 2016 Forester, Crosstrek, and Outback are leading the way. The Subaru brand’s core value of building all-wheel-drive vehicles sets the brand apart from its competitors. Yet, it’s also the brand’s ability to build recreation-purposed crossovers that are fun-to-drive. The brand’s lineup is “most trusted” because of their all-weather capabilities, but also because of their commitment to safety and for their loyal owners who keep the vehicles for years and then keep them in the family.
The automaker won their first-ever Brand Image Awards last year, and now this year has swept the major categories. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. Subaru also ranked among the top automakers for making the best cars, according to Consumer Reports. Consumers undoubtedly are taking serious notice of Subaru.
Categories:
News
